MetaCX: Manage Customer Lifecycles Collaboratively With Outcome-Based Selling

Over a decade ago, I worked with some incredible talent in the SaaS industry – including working as a product manager for Scott McCorkle and many years as an integration consultant working with Dave Duke. Scott was a relentless innovator who was able to leap over any challenge. Dave was a consistently transformative account manager who assisted the world’s largest organizations to ensure their expectations were exceeded. It’s no surprise that the two teamed up,

Acquire.io: A Unified Customer Engagement Platform

Customers are the lifeblood of every business. Yet, only a few companies can keep up with their evolving demands, leaving a huge window of opportunity for firms that are ready to invest in customer experience and improve their market share.  Unsurprisingly, CX management has emerged as a top priority for business leaders who are putting away an increasing amount of resources to ace it. However, without the right technology, it isn’t possible to achieve the

5 SaaS Customer Success Best Practices

Gone are the days when the customer success teams toiled with unlimited calls and clients to handle. Because now is the time to churn less and receive more in terms of customer success. All you need is some smart strategies, and perhaps some help from a SaaS application development company. But, even before that, all comes down to knowing the right practices for customer success. But first, are you sure you are aware of the term. Let’s

What are the Top Strategies for SaaS Platforms to Grow

What’s your number one focus as a SaaS company? Growth, of course. Skyrocketing success is expected from you. It’s vital to your long term survival:  Even if a software company is growing at 60% annually, its chances of becoming a multibillion-dollar giant are no better than 50/50.​  McKinsey & Company, Grow Fast or Die Slow Month over month growth is essential to covering the losses from churn SaaS companies generally experience. To beat expectations and

gShift: A Case Study in SaaS Onboarding Best Practices

We are implementing a couple of enterprise software applications right now. It’s fascinating seeing the difference in onboarding strategies that each company has developed. As I look back at my history in the SaaS industry, assisting over a dozen companies develop their product marketing, I believe I’ve seen the best and worst of onboarding strategies. First, I believe there are four key stages to Software as a Service onboarding: Post Sales – It’s critical at this

Seismic: Dynamic Sales Documents and Presentations

We received some recognition today when Martech Zone was named a top resource for information on sales enablement strategies and technology from Seismic. Over the last year, we’ve seen incredible innovation in this space that’s improving marketing and sales coordination better than it ever has been. The site that recommended us – right behind Forrester, Salesforce and LinkedIn – is Seismic. Seismic has built an enterprise content management platform that creates a connection between your