Mass Marketing Versus Personalization

If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both work well when they’re leverage correctly. At one point, all marketing was personal. The door-to-door

Old Marketer versus New Marketer. Which are you?

As I read through some research to the Alterian site, I happened across this wonderful diagram on their customer engagement page. The diagram effectively portrays how marketing has changed. Reviewing this diagram, it should make it clear as to whether or not your marketing has evolved. Have you evolved as a Marketer? Has your company? Today I spent time with 3 different prospects and common reasons why they hadn’t evolved were fear, resources, and expertise.