Online Personalization

Martech Zone articles tagged online personalization:

  • Email Marketing & Automationmass marketing versus personalization

    Mass Marketing Versus Personalization

    If you’ve been a reader of my work, you know that I’m an opponent of the versus analogy in marketing. It’s often, as in the case of personalization, not a choice of what strategy to use, but when to use each strategy. There’s some irony in the fact that this infographic is mass marketing… but pushes for improved personalization. Both…

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