Online Presentations

Martech Zone articles tagged online presentations:

  • Content Marketing
    Wooing More Buyers & Reducing Waste Through Intelligent Content

    Wooing More Buyers and Reducing Waste Through Intelligent Content

    Content marketing’s efficacy has been well documented, yielding 300% more leads at a 62% lower cost than traditional marketing, reports DemandMetric. No wonder sophisticated marketers have shifted their dollars to content, in a big way. The obstacle, however, is that a good chunk of that content (65%, in fact) is hard to find, poorly conceived or unappealing to its target…

  • Content Marketingcontent marketing tactics

    The 13 Most Popular B2B Content Marketing Tactics

    This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…

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