What is social media marketing? I know that sounds like an elementary question, but it really does deserve some discussion. There are several dimensions to a great social media marketing strategy as well as its intertwined relationship to other channel strategies like content, search, email and mobile. Let’s go back to the definition of marketing. Marketing is the action or business of researching, planning, executing, promoting and selling products or services. Social media is a
If I’ve ever had the pleasure of meeting you in person, I’m fairly confident that you’d find me personable, humorous, and compassionate. If I’ve never met you in person, though, I fear what you might think of me based on my social media presence. I’m a passionate person. I’m passionate about my work, my family, my friends, my faith, and my politics. I absolutely love dialogue on any of those topics… so when social media
The good folks at Trackur have put together this infographic on how to monitor your personal or your brand’s reputation online. The steps they specify: Identify your reputations – monitor names brand names, company names, product names and variations. Quantify your audience – who has a stake in your online reputation? Understand your goals – how are you going to measure the whether your reputation is improving? Specify your needs – what tools do you
We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are 25 million business pages? This infographic examines the unique opportunities each platform offers a professional
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