5 Online Shoppers Ruling the Holiday

The folks at Maxymiser shared their latest infographic, 5 Online Shoppers Ruling the Holiday Interwebs. I really appreciate insight like this because too much of the data out there points to the average shopper… and then chops down the data by gender, age and income. The fact is that there are many different motivations for people to make a purchase. Maxymiser identifies 5 influential personas of shoppers. They are the bargain hunter, the first-time online

Eye have a spelling chequer

This week I just finished reading Righting the Mother Tongue: From Olde English to Email, the Tangled Story of English Spelling by David Wolman. You may not know what orthography and etymology are and that’s okay. I know I’m a butcher of grammar and spelling, but this book made me feel quite a bit better about my skills. There are millions of words in the English language, but the average high school graduate knows about