Facebook Shops: Why Small Businesses Need To Get Onboard

For small businesses in the retail world, the impact of Covid-19 has been especially hard on those who were unable to sell online while their physical stores were closed. One in three specialty independent retailers doesn’t have an ecommerce-enabled website, but does Facebook Shops offer a simple solution for small businesses to get selling online? Why Sell On Facebook Shops? With over 2.6 billion monthly users, Facebook’s power and influence goes without saying and there’s more than

Beauty Matching Engine: Personalized AI Recommendations That Drive Online Beauty Sales

No-one could have realized the apocalyptic effect COVID-19 would have in our daily lives and the economy and in particular retail with the closure of many leading high street stores. It’s made brands, retailers, and consumers all rethink the future of retailing.  Beauty Matches Engine Beauty Matches Engine™ (BME) is a solution for beauty specific retailers, e-tailers, supermarkets, hairdressers, and brands. BME is an innovative white-labeled AI-based personalization engine that predicts and personalizes the product

Black Friday Ecommerce Statistics for 2018

Black Friday continues to be the most popular shopping day on the planet, with most of it in retail outlets. 2018 had incredible growth, with a 23% increase in overall sales and 9% increase in average order value! Consumer enthusiasm drove online sales to new heights this Black Friday 2018 weekend at $18B in turnovers just in the United States. This trend reflects globally as well, as more retailers across Europe and Asia adopt the

Is Millennial Shopping Behavior Really That Different?

Sometimes I groan when I hear the term millennial in a marketing conversations. At our office, I’m surrounded by millennials so the stereotypes of work ethic and entitlement make me cringe. Everyone I know that age is busting their butt and optimistic at their future. I love millennials – but I don’t think they’re sprayed with magic dust that makes them too different from anyone else. The millennials I work with are fearless… much like

A Snapshot of Omnichannel Consumer Buying Behavior in 2017

Omnichannel strategies are becoming more common to implement as marketing cloud providers offer tighter integration and measurement of strategies across the consumer’s journey. Tracking links and cookies enable a seamless experience where, regardless of the channel, the platform can recognize where the consumer is and push a marketing message that’s relevant, applicable to the channel, and guides them through to a purchase. What is Omnichannel? When we speak about channels in marketing, we’re talking about

The Impact of Secure Payment Solutions on Online Shopping

When it comes to online shopping, the behavior of the shopper really comes down to some critical elements: Desire – whether or not the user needs or wants the item that’s being sold online. Price – whether or not the item’s cost is overcome by that desire. Product – whether or not the product is as advertised, with reviews often aiding in the decision. Trust – whether or not the vendor you’re buying from can