Email marketing is just as vital in leveraging conversions as it’s ever been. However, many marketers are still failing to track their performance in a meaningful way. The marketing landscape has evolved at a rapid rate in the 21st Century, but throughout the rise of social media, SEO, and content marketing, email campaigns have always remained top of the food chain. In fact, 73% of marketers still view email marketing as the most effective means
You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works – it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s
As you view your email campaigns, there are a number of metrics that you need to focus on to improve your overall email marketing performance. Email behaviors and technologies have evolved over time – so be sure to update the means by which you monitor your email performance. In the past, we’ve also shared some of the formulae behind key email metrics. Inbox Placement – avoiding SPAM folders and Junk filters must be monitored if
We’re huge fans of automated emails. Companies don’t often have the resources to touch each prospect or customer on a frequent basis, so automated emails can have a dramatic impact on your ability to communicate and nurture both your leads and customers. Emma has done a fantastic job in pulling together this infographic on the top 5 most effective automated emails to send. If you’re in the marketing game, you already know that automation is
Email has lent itself to marketing since the platform’s inception. Where “electronic mail” once mirrored postal mail in form and function, the platform’s versatility means that each message should be personal, adaptable and engaging to a variety of audiences. This year, marketers need to stop considering email technologies and tactics as standalone tools, but rather as parts of a much larger, engaging puzzle. Doing so will allow marketers to get creative, innovative and smart with
This is a fantastic infographic on the strategies deployed by just about every successful business-to-business online strategy. As we work with our customers, this is fairly close to the overall look and feel of our engagements. Simply doing B2B online marketing is not going to maximize success and your website isn’t going to just magically generate new business because it’s there and it looks good. You need the right strategies to attract visitors and convert
Pardot put together this marketing metrics cheat sheet that has been making the rounds. Today’s marketing analytics are powerful. Marketers have access to all kinds of metrics, from page views and numbers of fans to more revealing statistics involving leads and sales. With the growing transparency in marketing data, it’s easy to get caught up in data that – more often than not – is not actually impacting your revenue. Marketers need to focus on
New and experienced email marketers should understand the key metrics to analyzing their subscribers and campaigns. Here’s a breakdown of the key Email Marketing metrics as well as how to calculate them.