iPerceptions: The Voice of Customer Platform

Voice of Customer (VoC) is collective insight into customer needs, wants, perceptions, and preferences gained through direct and indirect questioning. While traditional web analytics tells us what the visitor is doing on your site, VoC analysis answers WHY customers take the actions they do online. iPerceptions is an active research platform that utilizes intercept technologies on multiple touch points, including desktop, mobile and tablet. iPerceptions assists companies to design, collect, integrate and analyze their VoC