Clicktale: Analytics Event Tracking in a Code-Free Environment

ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist ecommerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest. With Visual Editor, Clicktale is one of the first companies to provide a solution within

OpinionLab Analytics Integration and Testing

OpinionLab is a platform for capturing customer information through surveys and feedback off of your website. OpinionLab calls it Voice-Of-Customer (VOC) Data. OpinionLab is now expanding its featureset to include both analytics integration and testing. This is extremely helpful to correlate your visitors’ feedback with their site activities. With the cost of acquiring a new customer at six to seven times that of retaining an existing one, the imperative for brands to tune into input