United States regulations covering commercial email messages were regulated in 2003 under the Federal Trade Commission’s CAN-SPAM Act. While it’s been over a decade… I still open my inbox daily to unsolicited email that has both false information and no method to opt-out. I’m not sure how effective the regulations have been even with the threat of up to a $16,000 fine per violation. Interestingly, the CAN-SPAM Act doesn’t require permission to send an email
Canada is taking a stab at improving its regulations on SPAM and the guidelines that businesses must abide by when sending their email communications with the new Canada Anti-SPAM Legislation (CASL). From deliverability experts that I’ve spoken to, the legislation isn’t all that clear – and personally I think it’s strange that we have national governments interfering with global issues. Imagine when we get a few hundred different governments writing their own legislation… absolutely impossible.
Google, leading search provider and the horsepower behind the popular Google Analytics web traffic analytics tool, is going to allow users to avoid being tracked by their own tool.