Video: Local Search Strategies are Key for Large Brands

Reading Time: < 1 minute A recent post we did on 6 Keyword Misconceptions spoke to the misconception that national or international businesses should avoid local search. It’s not only a misconception, it’s a huge mistake. Developing an SEO strategy that ranks you regionally can be less competitive, require less resources, and increase your overall returns. And it doesn’t discount you ranking on non-geographic keywords or phrases. Quite the opposite, ranking well locally can drive your rank nationally and internationally.

Creativity versus Copyright

Reading Time: < 1 minute This is, perhaps, one of the best discussions of how copyright laws (IMO) are not simply unfair, but also a bane to our culture’s creativity. The pain caused by these laws is exacerbated by the explosion of opportunity that the Internet provides us. Even sweeter is that the message and history are being discussed here by Larry Lessig, an attorney. Hat tip to Lorraine for the find!

What’s a Yooba?

Reading Time: < 1 minute Just got a note from a communicator (great title) at, a web-based service that’s preparing to launch this Spring. The video is a little cryptic but the content on the site is compelling: Yooba is a web based B2B service for marketing professionals. Our aim is to make it possible for you to focus on creativity and achievements. Yooba gives you an all-inclusive platform for your digital marketing experience. We provide hosting and database