One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user is showing intent as they are seeking information or researching their next purchase. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few
Did you know that your page can have multiple titles depending on where you want them displayed? It’s true… here are four different titles that you can have for a single page in your content management system. Title Tag – the HTML that is displayed in your browser tab and is indexed and displayed in search results. Page Title – the title that you’ve given your page in your content management system to find it
The availability of affordable marketing platforms continues to impress, and content management systems (CMS) are no different. I’ve worked in a number of proprietary, open-source, and paid CMS platforms over the years… some incredible and some quite difficult. Until I learn what a clients’ goals, resources, and processes are, I don’t make a recommendation on which platform to utilize. If you’re a small business that can’t afford to drop tens of thousands of dollars on
One discussion that I have every week with clients is the increasingly frustrating means of building and sustaining a successful email marketing program. Simply put, as your email marketing list grows, so do your deliverability headaches. It seems that internet service providers have abandoned any hope of rewarding best practices and just have dumb algorithms that continue to punish good senders. Case in point, one of my colleagues in the industry found Yahoo! blocking 100%
The holiday season is officially here, and it’s shaping up to be one of the biggest on record. With eMarketer predicting retail e-commerce spending to surpass $142 billion this season, there’s plenty of good to go around, even for smaller retailers. The trick to staying competitive is to get smart about preparation. Ideally you will have already begun this process, using the past few months to plan your campaign and build branding and audience lists.