Image Compression Is A Must For Search, Mobile, And Conversion Optimization

When graphic designers and photographers output their final images, they’re typically not optimized to reduce the file size. Image compression can drastically reduce the file size of an image – even 90% – without reducing quality to the naked eye. Reducing the file size of an image can have quite a few advantages: Faster Load Times – loading a page faster has been known to provide a superior experience for your users where they won’t

Why Website Speed Matters and 5 Ways to Increase It

Have you ever given up on a slow-loading webpage, tapping the back button to go find the information you were looking for elsewhere? Of course, you have; everyone has at one point or another. After all, 25% of us will abandon a page if it hasn’t loaded in four seconds (and expectations are only rising as time goes on). But that’s not the only reason that website speed matters. Google’s rankings take into account your site’s performance and

4 Essential Tips for Optimizing Your Image Assets

Before we dig into some tips for optimizing digital assets, lets try a Google search of our own. Lets do an image search in arguably one of the most competitive categories on the Internet — cute puppies. How can Google possibly rank one over the other? How does an algorithm even know what’s cute? Here’s what Peter Linsley, a product manager at Google, had to say about Google image search: Our mission with Google Image