Optimize

Martech Zone articles tagged optimize:

  • Advertising TechnologyBeAddy: Ad Media Planning Platform

    BeAddy: Ad Media Planning Made Easy! Create, Execute, and Optimize Your Media Mix

    Businesses need efficient and effective tools to plan their ad media and stay ahead of the competition. Enter BeAddy, the comprehensive platform designed to address the challenges marketers and advertisers face in planning their ad media strategies. BeAddy provides valuable insights and control over the creation, execution, and optimization of their online advertising campaigns. Ad Creation: Streamline Your Ad Media…

  • Advertising TechnologyJedi Knight

    Data-Driven Strategies Create Jedi-Level Social Ads

    Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how…

  • Ecommerce and RetailEcommerce

    How to Optimize Prestashop for Increased SEO and Conversions

    Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an open source e-commerce software. Almost 250,000 (almost 0.5%) websites across the world use Prestashop. Being a popular technology, Prestashop provides several ways in which a site built using Prestashop can be…

  • Content Marketingknowledge base article

    How to Optimize a Knowledge-Base Article

    While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re…

  • Analytics & Testingsailthru personalization

    Sailthru: Optimize, Automate and Deliver

    We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics…

  • Social Media & Influencer Marketingaddvocate howitworks illustrations 04

    Addvocate: Identify, Amplify, Measure, Optimize, Govern

    Companies don’t take advantage of the powerful force they have internally when it comes to social media. We watch all the time as companies employ 1 or 2 social media folks to manage a corporate social media presence. They work hard, they distribute great content, but they’re in their own bubble when it comes to promoting their content. If you…

  • Content MarketingMarketing Terminology

    21 Marketing Terms to Impress and Annoy Your Colleagues

    I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…

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