Optimize
Martech Zone articles tagged optimize:
- Ecommerce and Retail
How to Optimize Prestashop for Increased SEO and Conversions
Conducting business through an online store is commonplace these days with innumerable online stores flooding the Internet. Prestashop is a common technology behind many such websites. Prestashop is an open source e-commerce software. Almost 250,000 (almost 0.5%) websites across the world use Prestashop. Being a popular technology, Prestashop provides several ways in which a site built using Prestashop can be…
- Content Marketing
How to Optimize a Knowledge-Base Article
While an article or blog post might flow like a short story, visitors seeking information love to see that information optimized in a consistent format. A reader of an article may carefully read through each word, each line, and each paragraph. However, a visitor seeking knowledge may wish to quickly scan the page and jump directly to the information they’re…
- Analytics & Testing
Sailthru: Optimize, Automate and Deliver
We’re entering an interesting age when it comes to big data and personalization. Platforms like Sailthru can personalize the frequency and topic of the messaging you’re sending via mobile or email – and then personalize the content of the site that the user is landing on. I have been writing for a long time that the limitation of modern analytics…