Optimizely
Martech Zone articles tagged optimizely:
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Analytics & Testing
Optimizely Intelligence Cloud: How To Use Stats Engine To A/B Test Smarter, And Faster
If you’re looking to run an experimentation program to help your business test & learn, chances are you’re using Optimizely Intelligence Cloud – or you’ve at least looked at it. Optimizely is one of the most powerful tools in the game, but like any such tool, you might use it wrong if you don’t understand how it works. What makes…
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Analytics & Testing
Clicktale: Analytics Event Tracking in a Code-Free Environment
ClickTale has been a pioneer in the analytics industry, providing behavioral data and clear visualizations that assist e-commerce and analytics professionals to pinpoint and improve on issues with their sites. ClickTale’s new Visual Editor provides another evolution, with a code-free means of integrating events throughout your site. Just point to your event element and define the event… ClickTale does the rest.…