How Your Martech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is

3 Ways to Easily Collect Prospect Data with LinkedIn Integrated Lead Generation Forms

LinkedIn continues to be a primary resource for my business as I seek prospects and partners for my business. I’m not sure a day doesn’t go by that I’m not utilizing my professional account to connect and meet others. LinkedIn continues to recognize their key position in the social media space, ensuring the ability of businesses to connect for recruitment or acquisition. Marketers recognize that lead collection results are severely diminished as a prospect is

The Top Marketing Tactics for Lead Generation

We touched base with an old client today who hasn’t worked with us in the last year. A year ago, many companies were utilizing our resources because we were ahead of the curve on search optimization strategies. Now, I believe we’re pushing our clients further down the road to rich content strategies and marketing automation. It winds up, we’re on the right track. According to Oracle Eloqua, technology, email marketing, speed and rich content are

The State of Content Marketing 2014

Have you wondered what other digital marketers are accomplishing when it comes to content marketing strategies, including blogging, production, sharing, and measurement? Along with LookBook HQ, Oracle Eloqua has illustrated how digital marketers are responding to the demands of content strategies in this infographic. We sought to benchmark content marketing with specific insight into earned, owned, and paid media strategies— what policies marketers are following—as well as how content is mapped along the buyer journey,