Lexio: Transform Data into Natural Language

Lexio is a data storytelling platform that helps you and your team get the story behind your business data – so you can work together, on the same page, from anywhere. Lexio analyzes your data for you and tells you and your team what you need to know. No need to dig through dashboards or pore over spreadsheets. Think of Lexio like the newsfeed for your business that already knows what is important to you.

What is Robotic Process Automation?

One of the clients that I’m working with has exposed me to a fascinating industry that many marketers may not even be aware exists. In their Workplace Transformation Study commissioned by DXC.technology, Futurum states: RPA (robotic process automation) may not be at the forefront of media hype as it once was but this technology has been quietly and efficiently working its way into technology and the IT department as business units look to automate repetitive

How Your Martech Stack Fails to Serve the Customer

In the older days of marketing, back in the early 2000s, a few brave CMOs invested in some rudimentary tools designed to help better manage their campaigns and audiences. These hardy pioneers sought to organize, analyze and improve performance, and thus created the first marketing technology stacks- integrated systems that brought order, unlocked targeted campaigns, and personalized messages for better results. Considering how far the marketing industry has come in the past few years is

Marketing Automation Software: Key Players and Acquisitions

Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over a decade ago through $5.5 billion worth of acquisitions that have brought us to the present, including the following marketing automation platforms: Act-On – A marketing automation platform built to help you deliver an

Cloudwords: Global Marketing to Generate Demand and Drive Growth

In order for companies to generate demand and grow globally, they need to speak 12 languages to communicate with 80% of their target audiences. Since more than 50% of revenue for U.S. companies is coming from global customers, the . However, companies that need to quickly translate their marketing materials and expand internationally are faced with a big challenge: their existing localization process is manual, time-consuming, inefficient, and hard to scale. The Global Content Gap

What Technologies are C-Level Marketers Investing In?

Black Ink performed a C-level 2016 Marketing Study, surveying marketers from the top 2000 largest companies in the United States by annualized revenue with a collective marketing budget of $5 billion dollars in labor and costs. Key Learnings from Black Ink’s Study Marketers’ priorities are to further advance brand relevancy and customer-centricity that will require dramatic improvement for Marketing Technology infrastructure and omni-channel capabilities. Access to advanced analytics to make smarter decisions” is the single