What is Swag? Is It Worth The Marketing Investment?

If you’ve been in business for long, you know what swag is. Did you ever wonder about the source of the term, though? Swag was actually slang for stolen property or loot used in the 1800s. The term bag was likely the source for the slang… you put all your loot in a round bag and escaped with your swag. Recording companies adopted the term in the early 2000s when they’d put together a bag