What Are Nofollow, Dofollow, UGC, Or Sponsored Links? Why Do Backlinks Matter for Search Rankings?

Every day my inbox is inundated with spamming SEO companies who are begging to place links in my content. It’s an endless stream of requests and it really irritates me. Here’s how the email usually goes… Dear Martech Zone, I noticed that you wrote this amazing article on [keyword]. We wrote a detailed article on this as well. I think it would make a great addition to your article. Please let me know if you’re

Duplicate Content Penalty: The Myth, The Reality, and My Advice

For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin.  Google, Avoid Duplicate

SEO Buddy: Your SEO Checklist And Guides To Increasing Your Organic Ranking Visibility

The SEO Checklist by SEO Buddy is your roadmap to every important SEO action you need to take to optimize your website and get more organic traffic. This is a comprehensive package, unlike anything I’ve seen online, incredibly helpful to the average business to help them continuously optimize their sites and maximize their visibility on search. The SEO Checklist Includes The 102-Point SEO Checklist Google Sheet The 102-Point SEO Checklist Web Application The 62 Page

What are the Benefits and ROI on Search Engine Optimization?

As I was reviewing old articles I had written on search engine optimization; I discovered that it was now over a decade that I’ve been providing direction. Search engine optimization rose to its peak a few years ago, a multi-billion industry that skyrocketed but then fell from grace. While SEO consultants were everywhere, many were leading their clients down a dubious path where they were gaming the search engine rather than utilizing it effectively. I

20 Ways to Get Your Content Ranking Better than Your Competitor

It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool likeSemrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that should, instead, be leading to their site. While many of you might be thinking