For over a decade, Google has been fighting the myth of the duplicate content penalty. Since I still continue to field questions on it, I thought it would be worth discussing here. First, let’s discuss the verbiage: What Is Duplicate Content? Duplicate content generally refers to substantive blocks of content within or across domains that either completely matches other content or that is appreciably similar. Mostly, this is not deceptive in origin. Google, Avoid Duplicate
10 Reasons Your Site Is Losing Organic Ranking… And What To Do
There are a number of reasons that your website may be losing its organic search visibility. Migration to a new domain – While Google offers a means for letting them know you’ve moved to a new domain via Search Console, there’s still the issue of ensuring every backlink out there resolves to a good URL on your new domain rather than a not found (404) page. Indexing permissions – I’ve seen many instances of people
10 Proven Ways to Drive Traffic to Your Ecommerce Website
“Ecommerce Brands are Facing 80% Failure Rate” Practical E-commerce Despite these distressing statistics, Levi Feigenson successfully generated $27,800 in revenue during the first month of his e-commerce business. Feigenson, with his wife, launched an eco-friendly accessories brand named Mushie in July of 2018. Since then, there is no going back for the owners as well as for the brand. Today, Mushie brings around $450,000 in sales. At this competitive e-commerce age, where 50% of sales
UX Design and SEO: How these Two Website Elements can Work together to your Advantage
Over time, the expectations for websites have evolved. These expectations set the standards for how to craft the user experience that a site has to offer. With search engines’ desire to provide the most relevant and most satisfactory results to searches, some ranking factors are taken into consideration. One of the most important nowadays is user experience (and various site elements that contribute to it.). It can, therefore, be inferred that UX is a vital
How Important Are Images To Your Digital Content?
Images are a key differentiator we leverage in every single piece of content strategy I craft for our clients. We spend as much, even more, on graphic design and photographers than we do on research and copywriting. And the return on investment always pays off. Specific to photos, it doesn’t make sense to me that a company would spend $5k to $100k on a new web presence but skip spending a few hundred dollars on
What Are The Most Important Modern Marketing Skills in 2018?
The last few months I’ve been working on curriculums for digital marketing workshops and certifications for an international company and a university, respectively. It’s been an incredible journey – deeply analyzing how our marketers are being prepared in their formal degree programs, and identifying gaps that will make their skills more marketable in the workplace. Key to traditional degree programs is that the curriculae often take several years to be approved. Unfortunately, that puts graduates
How Long Does It Take To Rank In Google Search Results?
Whenever I describe ranking to my customers, I use the analogy of a boat race where Google is the ocean and all of your competitors are other boats. Some boats are bigger and better, some old and barely staying afloat. Meanwhile, the ocean is moving as well… with storms (algorithm changes), waves (search popularity crests and troughs), and of course the continued popularity of your own content. There are often times where I can identify
Difference Between SEO And SEM, Two Techniques To Capture Traffic To Your Website
Do you know the difference between SEO (Search Engine Optimization) and SEM (Search Engine Marketing)? They are the two sides of the same coin. Both techniques are used to capture traffic to a website. But one of them is more immediate, for the short term. And the other is a more long-term investment. Have you already guessed which is of them is the best for you? Well, in case you still do not know, here