Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned

Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their answers were astonishingly insightful, and provide powerful evidence that marketers should seek and exploit synergies

What is Organic SEO?

If you want to understand search engine optimization, you really have to stop listening to those in the industry looking to profit from it and simply boil it down to Google’s advice. Here’s a great paragraph from their Search Engine Optimization Starter Guide: Even though this guide’s title contains the words “search engine”, we’d like to say that you should base your optimization decisions first and foremost on what’s best for the visitors of your

SEOmoz Releases Mother of all SEO Apps

I’m a huge fan of Rand Fishkin and SEOmoz. Often I hear murmurs in the Search Engine Optimization industry about SEOmoz being right or being wrong… but I have yet to see a single organization amass as many resources, professionals, tools and tests with regard to SEO. Rand, himself, is another reason why I love SEOmoz. Recently, when I discovered a bizarre trend with one of my clients’ sites across their pages (millions of) pages,