How to Improve Customer Loyalty with Digital Marketing

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s

20 Ways to Get Your Content Ranking Better than Your Competitor

It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool likeSemrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that should, instead, be leading to their site. While many of you might be thinking

LinkTiger: Find Broken Outbound Links in Your Site

The web is constantly moving and changing. Sites get shut down, sold, migrated, and upgraded all the time. A site like Martech has accumulated over 40,000 outbound links on our site over its lifetime… but many of those links don’t work anymore. That’s a problem for a few reasons: Internal resources like images that are no longer found can slow the loading of a page down. Pageload times impact bounce rates, conversions and search engine

Integrating Digital Marketing into Your Sponsorship

Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value. Traditional Media – Print, TV, Radio Sponsorships through traditional media typically come

Piece of Mine

My words written A piece of mine Troubles smitten Within my mind The verses placed From line to line My creation paced Poured as wine Poems are food On rhythm I dine Serving my best No longer I pine