Outbound Marketing

Martech Zone articles tagged outbound marketing:

  • Marketing & Sales VideosReply.io AI Assistant for B2B Sales Outreach

    Reply: Automate Your Sales Engagement With LinkedIn Email Search and Outreach

    No one would argue that LinkedIn is the most complete business-based social networking platform. I haven’t looked at an attached resume for a candidate nor updated my resume in a decade since using LinkedIn. LinkedIn allows me to see everything a resume does, and I can also research the candidate’s network and see who they worked with and for –…

  • Sales and Marketing TrainingInbound vs outbound B2B Marketing guide

    Inbound vs. Outbound Marketing in B2B: How to Make the Best Out of Both

    Why do so many B2B companies kick off with outbound marketing? The answer’s pretty straightforward: quick results without blowing the budget. However, as businesses evolve, mixing in some inbound tactics seems to be the secret sauce for steady growth. In the ever-evolving world of B2B, I’ve found that it’s not about choosing between inbound and outbound. It’s about merging the…

  • CRM and Data PlatformsWhatConverts Lead Tracking and Attribution for Agencies

    WhatConverts: Lead Tracking and Attribution for Marketing Agencies and Their Clients

    Marketing agencies operate in a dynamic landscape where success hinges on data-driven decision-making. One of the critical challenges agencies face is accurately tracking and reporting on leads generated from their diverse marketing campaigns. If you’re in the leadgen business, you’d better have solutions in a place where both you and your clients can monitor the impact of your strategies. WhatConverts…

  • Content MarketingMarketing Budget, Marketing Investment, and Lead Acquisition Expectations

    Expectations on Your Marketing Investment

    We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…

  • Content Marketing
    Inbound vs outbound marketing

    Your Outbound Marketing is Less Effective without Inbound Efforts

    If you’re a longtime reader of Martech Zone, you know that the word versus often sends me into a blind rage. The folks at SoftwareAdvice sent a detailed article, Inbound vs Outbound Marketing: A Primer for Newbies or Switchers. The guide does an excellent job of walking through the strategies, differences, and even the tools of inbound strategies and outbound…

  • Content MarketingDepositphotos 23620881 s

    The Premature Death of Outbound Marketing

    The SBA estimates that 600,000 new employer businesses are incorporated every year. Not many of them benefit from a brand name like IBM or Coca Cola. In order to survive they have to hunt for new business. Even major corporations like EMC, Cisco and Hewlett Packard have huge teams dedicated to prospecting for new business in both their installed base…

  • Sales Enablementoutbound sales

    Why Your Outbound Marketing Strategy is Failing

    There’s a temptation by those of us in the inbound marketing industry to discount outbound marketing. I’ve even read where some inbound marketers have said that there’s no need anymore for outbound marketing. Frankly, that’s bunk. It’s terrible advice for any business looking to expand into new markets and connect with prospects they know will make great clients. If you…

  • Content Marketinginbound marketing explosion

    Inbound Marketing Explosion

    As an inbound marketing agency, we think it’s exciting to be agents on the front side of the incredible change in the agency industry. From vendors to designers, everyone is paying much more attention to the big picture of online marketing rather than working in silos or comfort zones. Working across mediums provides greater results… but it’s not easy! Marketing…

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