Spiro: Proactive Sales Engagement Using AI

Spiro utilizes artificial intelligence to give your sales leaders actionable insights and your sales representatives proactive recommendations for next best steps to help prevent lost opportunities and increase sales productivity. Spiro clients report some amazing results, including: The ability to collect 16 times more data The ability for you or your sales team to reach 30% more prospects in the same timeframe. The ability to close 20% more sales deals Benefits of Spiro Include Spiro

Who Owns Teleprospecting?

At this very moment, a tug of war between Sales and Marketing threatens conversions, productivity and morale at many sales organizations — perhaps your own, even. Not sure this applies to you? Consider these questions for your organization: Who owns what part of the sales journey? What constitutes a qualified lead? What is the logical progression of a lead-turned-buyer? If you can’t answer these questions with utmost clarity, confidence and agreement between Marketing and Sales,

Understanding Demand Generation vs Lead Generation

Marketers often exchange the terms demand generation (demand gen) for lead generation (lead gen), but they’re not the same strategies. Companies with dedicated sales teams can deploy both strategies simultaneously. Companies often have an inbound sales team to respond to demand generated sales requests and outbound sales teams to engage in those leads generated through lead generation activities. If the conversion can be applied online with no interaction with the company, demand generation is critical

Don’t Fall for the “Local Presence” Deception

My phone rings all day. Often times I’m in meetings with clients but at other times it’s sitting open on my desk while I’m getting work done. When the phone rings, I look over and there’s often a 317 area code dialing in. However, the number isn’t in my contacts so I don’t see who the person actually is that’s calling me. With over 4,000 contacts in my phone – synchronized with LinkedIn and Evercontact…

How B2B Sales Has Changed

This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and score your leads as they interact with your content and social activity online. This provides

How Speed Drives Sales Conversions

What if you could increase conversions by 391% by changing a single thing about your sales process? Leads360 has found the means to just that… by reducing the turnaround time it takes your sales person to contact the prospect. Sales enablement tools drive conversion rates by ensuring the processes are in place to contact and close your prospect when they’re ready to make a purchase! Here’s the infographic: Sales Processes that Boost Conversion Get the