AeroLeads: Identify Prospect Contact Info with this Chrome Plugin

Regardless of how large your network is, it always seems that you never have the right contact. Especially when you’re working with very large organizations. Contact databases are often out of date – especially since businesses have significant employee turnover. The ability to look up contact information in real-time from a solid source is essential to your outbound prospecting efforts. AeroLeads allows outbound sales professionals to search contacts by company or – through their new

Your 2014 Digital Marketing Roadmap

Sometimes it’s easier to just follow the dotted line as you’re looking to ensure your digital marketing is balanced and complete. This infographic, compliments of Two Legit, aims to do just that. Walking you through a marketing roadmap of your web presence, mobile, ecommerce, outbound, inbound, content and social media marketing initiatives. One element lost in this infographic is the ability for all of the strategies to work with one another. For instance, utilizing your

How B2B Sales Has Changed

This infographic from Maximize Social Media beautifully lays out the advantage of inbound marketing as part of your overall sales process. It’s unfortunate, though, that they choose to pit one strategy against the other rather than providing how most B2B companies are combining the two strategies. By combining an inbound and outbound approach to B2B sales, you can capture and score your leads as they interact with your content and social activity online. This provides