Martech Zone articles tagged outreach:

  • Public RelationsHow to generate more backlinks using PR outreach

    Generate More Links: How to Improve Your PR Strategy

    With a new year approaching, you likely have a new PR plan full of targets and goals.  But is that plan full of the same old tactics, or are you trying to shift your media relations to embrace the new? The continued rise of content marketing, brand journalism, and storytelling alongside new platforms means this year will change the PR…

  • Artificial IntelligenceBardeen AI-powered data extraction and automation

    Bardeen: Harness AI to Build Scalable No-Code Workflows for Data Extraction and Outreach

    As a sales or marketing professional, you know that efficiency and automation can be the keys to unlocking success. Bardeen, a cutting-edge AI platform, is here to help you harness the power of automation and take your marketing strategies to the next level. In this article, we’ll delve into the advancements in AI that make Bardeen possible, its remarkable features,…

  • Sales EnablementCognism: Sales Intelligence - Accurate B2B Prospect Contact Information

    Cognism: Find Accurate, Compliant Prospect Contact Information For Your B2B Sales Teams

    Sales teams rely on accurate and up-to-date sales intelligence to identify prospects, engage with decision-makers, and convert leads into loyal customers. However, obtaining reliable sales intelligence is not without its challenges. Let’s explore these challenges and discover how Cognism, a cutting-edge sales intelligence solution, comes to the rescue, transforming how businesses connect and thrive. The Researching Quagmire: Sales representatives often…

  • Sales EnablementSendoso Direct Mail Automation to Increase Engagement, Acquisition, and Retention

    Sendoso: Incentivize Engagement, Acquisition, and Retention with Direct Mail

    In today’s rapidly evolving digital landscape, traditional marketing approaches are proving insufficient. Email blasts, cold calls, and mailers are losing effectiveness as potential customers are increasingly resistant to generic, impersonal attempts to capture their attention. The hunt for innovative, authentic, and personalized connections with audiences has led to the rise of Sendoso, a direct marketing automation platform. Consumer behavior has…

  • Sales and Marketing TrainingWhat Is A Digital Marketing Strategy?

    What Is A Digital Marketing Strategy?

    A digital marketing strategy is a comprehensive plan to achieve specific marketing goals and objectives using various online channels, mediums, and technologies. It involves identifying target audiences, setting marketing objectives, and leveraging digital platforms and tools to engage, convert, upsell, and retain customers. A well-designed digital marketing strategy can help businesses build brand awareness, generate leads, increase sales, and improve…

  • Email Marketing & AutomationSuccessful Email Sales Outreach Tips and Strategies

    5 Predictions for Successful Email Outreach in 2023

    Email outreach has become a cornerstone of many marketing strategies in today’s digital age. But as we look ahead to 2023, what can we expect from this powerful tool? This article will explore five predictions for successful email outreach in the coming year. From personalization to automation, these trends are set to shape the way businesses connect with their audiences…

  • Social Media & Influencer MarketingLeadDelta: Manage, Filter, Tag, and Export LinkedIn Connections

    LeadDelta: How to Organize and Manage Your LinkedIn Connections

    The more people you know on LinkedIn, the better off you will be. It’s indisputable that having a high number of LinkedIn connections may help you expand your personal brand by increasing the reach of your published content, enhancing LinkedIn search results, and increasing profile views. However, It’s easy to get overwhelmed by your network and forget why you added…

  • Sales EnablementBoxward: Email Warmup Solution

    Boxward: How To Avoid The Junk Folder With Your Cold Outreach Emails

    While email delivery has had some helpful improvements over the years to thwart spammers and enable good companies to communicate with prospects and customers, it’s still a ridiculous technology that requires good senders to jump through loops and still enables spammers to fake their way into the inbox. The single point of failure in email deliverability is this: The subscriber…

  • CRM and Data PlatformsOwler Max: Prospect Engage and Close Sales Data

    Owler Max: Help Your Sales Teams Work Faster and Smarter

    Once upon a time, sales teams walked into office buildings with physical documents to conduct deals. Now, an abundance of information is available online, but despite the significant digital transformation, data is rarely presented in a way that can be readily leveraged. Sales professionals are in need of a companion, a reliable and accurate tool that can set teams up…

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