Torchlite: Digital Marketing with a Collaborative Economy Solution

By now, you’ve probably come across this quote from Tom Goodwin, senior vice president of strategy and innovation at Havas Media: Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. There are now 17 billion-dollar companies in the so-called collaborative economy. These companies have experienced massive