Digital Remedy’s Flip Makes Buying, Managing, Optimizing, and Measuring Over-The-Top (OTT) Advertising Simple

The explosion in streaming media options, content, and viewership over the last year has made Over-The-Top (OTT) advertising impossible to ignore for brands and the agencies that represent them. What is OTT? OTT refers to streaming media services that provide traditional broadcast content in real-time or on-demand over the internet. The term over-the-top implies that a content provider is going over the top of typical internet services such as web browsing, email, etc. The cord-cutting

Stirista Powers Its New Identity Graph with Real-Time Data

Consumers make purchases at an online store from your home computer, visit a product page at another site on a tablet, use a smartphone to post about it on social media and then go out and physically buy a related product at the nearby shopping center. Every one of these encounters helps to develop a complete user profile, but they are all different slices of information, portraying separate selves. Unless they are integrated, they remain

Why GDPR Is Good for Digital Advertising

A broad legislative mandate called the General Data Protection Regulation, or GDPR, came into effect May 25th. The deadline had many digital advertising players scrambling and many more worried. GDPR will exact a toll and it will bring about change, but it’s change digital marketers should welcome, not fear. Here’s why: End Of Pixel/Cookie-Based Model Is Good For The Industry The reality is that this was long overdue. Companies have been dragging their feet, and

How OTT Technology Is Taking Over Your TV

If you have ever binge-watched a TV series on Hulu or viewed a movie on Netflix, then you’ve used over-the-top content and may have not even realized it. Typically referred to as OTT in the broadcast and technology communities, this type of content circumvents traditional cable TV providers and uses the Internet as a vehicle to stream content like the latest episode of Stranger Things or at my house, it’s Downton Abbey. Not only does OTT