Owned Media
Martech Zone articles tagged owned media:
- Social Media & Influencer Marketing Douglas KarrJan 13, 2021
What is POE? Paid, Owned, Earned… And Shared… and Converged Media
Paid, Owned, and Earned (POE) media are all viable strategies for building your authority and spreading your reach in social media. Paid, Owned, Earned Media Paid Media – is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create awareness, jumpstart other forms of media, and get your content…
- Content Marketing Douglas KarrDec 15, 2020
Online Marketing Terminology: The Basic Definitions
Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…
- Content Marketing Jeff KupietzkyAug 26, 2020
3 Steps to a Strong Digital Strategy for Publishers that Drive Engagement & Revenue
As consumers have moved increasingly to online news consumption and have so many more options available, print publishers have seen their revenue plummet. And for many, it’s been tough to adapt to a digital strategy that actually works. Paywalls have been mostly a disaster, driving subscribers away toward the abundance of free content. Display ads and sponsored content have helped,…
- Content Marketing John KoetsierDec 18, 2017
Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned
Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their…
- Content Marketing Douglas KarrDec 16, 2013
The Hidden Lessons of Google and Facebook
A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze more and more visits, incrementally,…
- Content Marketing Douglas KarrAug 17, 2011
21 Marketing Terms to Impress and Annoy Your Colleagues
I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…