Reading Time: 3 minutes I’ll be honest that the further we get from the algorithm changes of a few years ago, the less I view search engine optimization tools and services as valuable as they once were. Don’t confuse that with the importance of SEO. Organic search is still an incredibly efficient and affordable strategy for acquiring new visitors. My problem isn’t with the medium; it’s with the tools and experts out there still pushing strategies from a few
Reading Time: 2 minutes Wow, this is an incredibly comprehensive and well-designed infographic from BargainFox. With statistics on every aspect of online consumer behavior, it sheds light on what exactly is impacting conversion rates on your e-commerce site. Every aspect of the e-commerce experience is provided for, including the website design, video, usability, speed, payment, security, abandonment, returns, customer service, live chat, reviews, testimonials, customer engagement, mobile, coupons and discounts, shipping, loyalty programs, social media, social responsibility, and retail.
Reading Time: 2 minutes While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic
Reading Time: 3 minutes In today’s hyper-connected world, users don’t go online, they are constantly online, and marketing professionals require innovative technologies to deliver a quality customer experience. Because of this, many are already familiar with the classic services of a content delivery network (CDN), such as caching. For those who are not as familiar with CDNs, this is done by temporarily storing replicas of static text, images, audio and video on servers, so the next time a user
Reading Time: 2 minutes I groan a bit when industry experts keep pushing for smaller and smaller snippets, faster and faster content, shorter and shorter videos, quicker and quicker events. It’s troubling because it’s focused on overall behavior and not specific to the behavior of your audience. Of course, if I’m going to buy some printer ink online – I need to find what I need quickly, see the information, and check out. But if I’m buying a new