One of the reasons that I wrote my corporate blogging book a decade ago was to help the audience leverage blogging for search engine marketing. Search is still unlike any other medium because the search user is showing intent as they are seeking information or researching their next purchase. Optimizing a blog and the content within each post is not as simple as just throwing some keywords into the mix… there are quite a few
It surprises me how much hard work companies put into a content strategy without ever looking at competing sites and pages. I don’t mean business competitors, I mean organic search competitors. Utilizing a tool likeSEMrush, a company can easily do a competitive analysis between their site and a competing site to identify what terms are driving traffic to a competitor that should, instead, be leading to their site. While many of you might be thinking
Search engines index pages with complex algorithms that weigh a ton of different variables, both internal and external to your page. I do think it’s important to recognize what key elements that Search Engines pay attention to, though. Most of them are elements that you have full control over when planning or designing your site or simply writing your page. This is regardless of whether it’s a typical marketing brochure website, a blog, or any
Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content: By the page By the article title Below is a screenshot on how to view your top content. Select the date range and you can find the results you need.