5 Ways Your Event Calendar Can Enhance SEO

Search engine optimization (SEO) is an endless battle.  On one hand, you have marketers seeking to optimize their web pages to improve placement in search engine rankings. On the other hand, you have search engine giants (like Google) continually changing their algorithms to accommodate new, unknown metrics and make for a better, more navigable and personalized web. Some of the best ways to optimize your search ranking include increasing the number of individual pages and

14 Tips for Improving Your Organic Search Performance on Google

One of the most basic necessities for developing a winning SEO strategy is improving your Google organic search rankings. Despite the fact that Google constantly tweaks their search engine algorithm, there are some fundamental best practices to get you started on improving it, which will get you into that golden Top 10 on page one and ensure that you are among the first thing potential customers see when using Google search. Define a keyword list

More Than Search Engine Optimization

Yesterday, I did some training on search engine optimization and invited designers, copywriters, agencies and even competitors to come to the training. It was a full-house and went well. Placement in search engines isn’t always the answer – a company must have effective content, a great site, and a path for them to engage with the company. I do think of myself as a search engine optimization expert. For the majority of companies, I can