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- Analytics & Testing
Webtrends: Transform Your Web App Data into Actionable Insights with On-Premise Analytics
Web application developers and marketers face the relentless challenge of understanding user behavior, enhancing user experience, and optimizing their online presence. Data-driven decisions are vital, yet data collection and analysis complexity often become a stumbling block. Organizations, particularly in healthcare, finance, and government sectors, require sophisticated solutions to harness the vast amount of data their web applications generate. Webtrends Analytics…
- Content Marketing
The Content Marketing Conundrum
Whether you’re across the pond or here in the Americas, I don’t believe the challenges with content marketing are indifferent… developing a measured strategy that develops compelling content relevant to your audiences across mediums and levels of intent is tough. There’s no secret, it’s simply hard work. As many of us would have expected their findings revealed that content budgets…
- Analytics & Testing
My Analytics: Google Analytics for iPhone
KISSmetrics have released a new FREE iPhone application called My Analytics. It’s the fastest way to see how your Google Analytics metrics are doing when you’re away from your desk. Earlier this year, the folks at KISSmetrics were looking for a decent Google Analytics app to help them keep tabs on their own data. And they couldn’t find one. Either…