How Site Speed Impacts Mobile Ecommerce Conversion Rates

We integrated a rewards program and developed several personalized and sophisticated marketing automation flows for an e-commerce client that dramatically increased their revenue. As we continued to watch users flow from the emails through conversions, we identified several issues with their hosting and platform that were significantly impacting site speed – frustrating their potential customers and driving abandonment rates upwards – especially on mobile devices. Why Page Speed Matters It’s great to work on marketing

How to Improve Customer Loyalty with Digital Marketing

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works –  it entices conversion and guides purchase decisions. Do you know what happens after? Where does the user fit after the completion of the sales cycle? Start by Understanding your Audience Although it’s

Whatagraph: Create Beautiful Infographics from Google Analytics

Let’s face it, Google Analytics is a mess for the average business. For professionals who spend a lot of time in the platform, it’s a full-featured and robust analytics platform that we’re familiar with and that we can filter and narrow down to get the answer to any question we might have. As an agency, we are not the average business but even we have issues dissecting the data at times. Our clients – even

Sharing our 2015 Successes and Failures!

Wow, what a year! Many people may look at our stats and respond with meh… but we couldn’t be happier with the progress the site has made in the last year. The redesign, the increased attention to quality on posts, the time spent on research, it’s all paying off significantly. We did it all without increasing our budget and without buying any traffic… this is all organic growth! Omitting sessions from referral spam sources, here’s

How to Increase PPC Advertising ROAS In 5 Minutes with Google Analytics

Have you been using Google Analytics data to boost your AdWords campaign results? If not, you are missing out on one of the most helpful tools available on the internet! In fact, there are dozens of reports available for data mining, and you can use these reports to optimize your PPC Campaigns across the board. Utilizing Google Analytics to improve your Return on Ad Spend (ROAS) is all assuming, of course, you have your AdWords,

What Metrics to Measure Content Marketing Effectiveness With

Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on conversions. Perhaps the Facebook likes are more about your buzzworthy humor on your Facebook page