Brandglue, a newsfeed optimization tool that helps pages rank higher with the Facebook algorithm, has provided insight using PageLever statistics on how they helped Eloqua grow their Facebook community by 2,500%. It’s a great presentation, walking through the use of landing tabs, sweepstakes, referral data, content, timing, etc. The resulting 2,500% increase in Facebook drove 150% more visits back to Eloqua. Nice work! The bottom line from Eloqua’s post on the presentation: Stop using auto-posting
Ok, he didn’t say so in person, but Seth Godin’s words speak volumes to my topic of business and social media marketing strategies gone wrong.
Click through to the video… What I appreciated best about Seth’s words were how much people continued to push back on him to try to push him into thinking their way – and he never did. I’ve been there. A lot.
A huge part of marketing is the ability to have an infinite stream of content to support your people, product or service. In the business world, things change every day – we get new business, we develop new products, we offer new services and we get new customers. Each event provides great fodder for new content! In fact, the only way to run out of great content on a corporate web site is to run