Integrating Digital Marketing into Your Sponsorship

Marketing sponsorships present significant value beyond brand visibility and website traffic. Sophisticated marketers today are looking to get the most out of sponsorships, and one way to do so is utilizing the benefits of search engine optimization. In order to improve marketing sponsorships with SEO, you need to identify the different sponsorship types available and the key criteria necessary in analyzing SEO value. Traditional Media – Print, TV, Radio Sponsorships through traditional media typically come

Does Your Organic Rank Matter?

Time for me to ruffle some SEO feathers again! Today I decided to download my stats from Google Search Console and really do some digging on the traffic that I’m getting from organic search. Martech Zone ranks incredibly high on a number of keywords with dozens of #1 ranks on highly competitive, high volume keywords. We all know that the higher the rank, the higher the click-through rate on a search engine results page. But

What is Authority?

If you do some searches of the major sites announcing Twitter’s Authority debate, you’ll find my rants made on the majority of the comments. It’s driving me nuts that everyone keeps talking about it – and someone even went and build Twitority and Twithority. A better name would have been Search Tweets in Descending Order by Number of Followers. I know, that’s a terribly long name, but this is exactly what it is. It’s not

PageRank: Newton’s Gravitational Theory Applied

Newton’s theory on gravitation states that the force between to masses is proportional to the product of the two masses and inversely proportional to the square of the distance between those masses: The Gravitational Theory Explained: F is the magnitude of the gravitational force between the two point masses. G is the gravitational constant. m1 is the mass of the first point mass. m2 is the mass of the second point mass. r is the