A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic

Content Science: Turn your Plain Jane links into Killer Contextual Content

What do the Washington Post, BBC News, and New York Times have in common? They’re enriching the content presentation for links on their websites, using a tool called Apture. Rather than a simple static text link, Apture links trigger a pop-up window on mouse over that can display a wide variety of contextually related content.