Paid Media

Martech Zone articles tagged paid media:

  • Analytics & TestingActionIQ - CDP

    ActionIQ: A Next Generation Customer Data Platform To Align People, Technology, And Processes

    If you’re an enterprise company where you have distributed data in multiple systems, a Customer Data Platform (CDP) is almost a necessity. Systems are often designed towards an internal corporate process or automation… not the ability to view activity or data across the customer journey. Before Customer Data Platforms hit the market, the resources necessary to integrate other platforms inhibited…

  • Social Media & Influencer MarketingPOE - Paid, Owned, Earned Media

    What is POE? Paid, Owned, Earned… And Shared… and Converged Media

    Paid, Owned, and Earned (POE) media are all viable strategies for building your authority and spreading your reach in social media. Paid, Owned, Earned Media Paid Media – is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create awareness, jumpstart other forms of media, and get your content…

  • Content MarketingOnline Marketing Terminology

    Online Marketing Terminology: The Basic Definitions

    Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold…

  • Content Marketingnetworks 3017395 1280

    Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned

    Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their…

  • Content Marketingcontent marketing tactics

    The 13 Most Popular B2B Content Marketing Tactics

    This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is…

  • Content MarketingDepositphotos 2747718 s

    The Hidden Lessons of Google and Facebook

    A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze more and more visits, incrementally,…

  • Content MarketingMarketing Terminology

    21 Marketing Terms to Impress and Annoy Your Colleagues

    I was at home catching up on some reading tonight. I’m a pretty simple guy, so whenever I hit some new terminology, I often click over to a search engine or dictionary to figure out what I’m reading. I’m also getting up there in years… so after I read what it is, I roll my eyes and go back to…

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