Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned

Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their answers were astonishingly insightful, and provide powerful evidence that marketers should seek and exploit synergies

2015 State of Digital Marketing

We’re seeing quite a change when it comes to digital marketing and this infographic from Smart Insights breaks down the strategies and provides some data that speaks well to the change. From an agency standpoint, we’re watching as more and more agencies adopt a wider array of services. It’s been almost 6 years since I launched my agency, DK New Media, and I was advised by some of the best agency owners in the industry

The Basic Definitions of Online Marketing Terms

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology that’s floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the lingo you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your product to their own audience

Paid, Owned and Earned Media: Definition, Audience and Features

Content promotion is dependent upon 3 primary channels – paid media, owned media and earned media. Although these types of media aren’t new, it’s the prominence of and approach to owned and earned media which has changed, challenging the more traditional paid media. Pamela Bustard, The Media Octopus Paid, Owned and Earned Media Definitions According to The Media Octopus, the definitions are: Paid Media – Anything that is paid for to drive traffic to owned

The 13 Most Popular B2B Content Marketing Tactics

This was an interesting infographic that I wanted to share from Wolfgang Jaegel. Not simply because it provides insight into what content marketing strategies are being deployed by B2B marketers, but because of the gap that I see in what content is being deployed versus what the impact of those strategies might be. In order of popularity, the list is social media, articles on your website, newsletters, blogs, in-person events, case studies, videos, articles on

The Hidden Lessons of Google and Facebook

A few years ago, I was strung out on SEO. I’m not kidding… the traffic that Google was sending our blog kept me up at night, writing, tweaking, writing, tweaking, writing. I was chasing the algorithm, my competition, and it was driving every decision that I had with the blog. I was able to squeeze more and more visits, incrementally, and I was ranking better and better on broader terms. It was insane. It was