Paid, Owned and Earned Media: Definition, Audience and Features

Content promotion is dependent upon 3 primary channels – paid media, owned media and earned media. Although these types of media aren’t new, it’s the prominence of and approach to owned and earned media which has changed, challenging the more traditional paid media. Pamela Bustard, The Media Octopus Paid, Owned and Earned Media Definitions According to The Media Octopus, the definitions are: Paid Media – Anything that is paid for to drive traffic to owned