Paid Search Roi

Martech Zone articles tagged paid search roi:

  • Social Media & Influencer MarketingMarketing ROI - Return on Investment

    The Blurry Lines of Marketing Return on Investment

    Yesterday, I did a session at Social Media Marketing World called How to Shift From Growing Followers to Producing Results With Social Media. I’m often a contrarian to the advice that’s continually pushed in this industry… even leaning a bit on the controversial. The genuine premise is that businesses continue to look for fan and follower growth in social media…

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