Paid Search
Articles Tagged paid search:
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Advertising Technology
Learning Pay-Per-Click Advertising: Topics, Resources, and Certifications
A friend of mine hired a pay-per-click (PPC) firm and invested quite a sum of money over several months, only to have almost no conversions and very few sign-ups on his site. As each month went by and his team pushed for answers, eventually the firm informed him that they were backing out of the engagement. The money he invested…
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Advertising Technology
Google Analytics: Why You Should Review And How To Modify Your Acquisition Channel Definitions
We’re assisting a Shopify Plus client where you can buy leisurewear online. Our engagement is to assist them in the migration of their domain and optimization of their site to drive more growth through organic search channels. We’re also educating their team on SEO and helping them to set up Semrush (we are a certified partner). They had a default…
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Content Marketing
Expectations on Your Marketing Investment
We had two fantastic meetings yesterday, one with a client and one with prospects. Both conversations were around expectations on the return on marketing investment (ROI). The first company was largely an outbound sales organization and the second was a large organization largely dependent upon database marketing and direct mail response. Both organizations understood, down to the dollar, how their…
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Advertising Technology
What is Pay-Per-Click (PPC) Advertising? History, Trends, Best Practices, Industry Averages, and Statistics
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay…
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Content Marketing
Synergy: How Marketers Amplify Owned Media with Paid and Paid Media with Owned
Treating paid marketing and owned marketing separately costs marketers conversions, ranking and revenue. Most marketers evaluate channels separately, or, split out paid, earned, and owned marketing. The result? You leave 50-100% of your potential results on the table. I recently asked almost a hundred CMOs and marketing executives: How do organic and paid marketing influence and amplify each other? Their…
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Advertising Technology
A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. [youtube https://youtu.be/h9PeMTVwSzc ] Regardless of your…
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Content Marketing
Paid Search Optimization: A Travel and Tourism Example
If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer. While the use case is travel and tourism, these tips are ideal for any marketing seeking to…
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Analytics & Testing
How to Generate Value from Digital Marketing
Just this week I was interviewed about the optimization work we do and one of the problems we find central to many of our prospect and clients’ marketing efforts is that they want they don’t build the sites for their prospects and clients – they build it for themselves. Don’t bet me wrong, of course your company wants to love…
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Content Marketing
How to Grow Your Business Using Content Marketing
This is a fantastic analogy that Dendrite Park has provided that I couldn’t agree with more. They present a multi-faceted approach to your content marketing strategy that requires a great base and grows from there! This is a wisdom tree of content marketing for your business. The solid roots (IT infrastructure, SEO and analytics) are necessary to sustain the trunk…
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Paid and Organic Search Marketing
Acquisio: Turbocharge Your PPC Campaigns with Machine Learning
Managing paid search campaigns across multiple platforms can be overwhelming. From launch to reporting, marketers face the dual challenge of staying efficient while maximizing results. With increasing demand for transparency, ROI, and automation, agencies and businesses alike require tools that surpass spreadsheets and guesswork. Acquisio Acquisio answers this need with a powerful, AI-powered SEM platform designed to streamline paid search…