What is Pay-Per-Click Marketing? Key Statistics Included!

A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a

Everyone Hates Advertising… Does Paid Advertising Still Work?

There’s been a ton of conversations online about the demise of advertising. Twitter hasn’t been too successful with its advertising package. Facebook is successful, but consumers are growing weary of ads splattered everywhere. And paid search continues to drive incredible revenue… but search is declining as other methods for seeking and finding information online grow in popularity. Of course, if you were to ask consumers (and TechnologyAdvice and Unbounce did), you’d think they were worthless: