Paid Social Media
Martech Zone articles tagged paid social media:
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Analytics & Testing
Douglas KarrOct 20, 2023
Google Analytics 4: Analyzing Your Social Media Referral Traffic and Campaigns
Social media has emerged as a potent force for driving word-of-mouth marketing and referral traffic to websites for some industries and strategies. Social media platforms aren’t limited to sharing personal experiences and connecting with friends; they’re also a legitimate source of traffic and prospects for businesses. Utilizing analytics to track social media referred traffic to your site is critical to…
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Content Marketing
Douglas KarrJul 24, 2023
Validate Your Social Media Strategy Against this 8-Point Checklist
Most companies who come to us for social media marketing (SMM) look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing your people and brand’s authority online. If…
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Social Media & Influencer Marketing
Douglas KarrJan 13, 2021
What is POE? Paid, Owned, Earned… And Shared… and Converged Media
Paid, Owned, and Earned (POE) media are all viable strategies for building your authority and spreading your reach in social media. Paid, Owned, Earned Media Paid Media – is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create awareness, jumpstart other forms of media, and get your content…
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Advertising Technology
Chad PollittApr 1, 2018
Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time,…