What is POE? Paid, Owned, Earned… And Shared… and Converged Media

Reading Time: 2 minutes POE is an acronym for the three methods of content distribution. Paid, Owned and Earned media are all viable strategies for building your authority and spreading your reach in social media. Paid, Owned, Earned Media Paid Media – is the use of paid advertising channels to drive traffic and the brand’s overall message to your content. It’s used to create awareness, jumpstart other forms of media and to get your content seen by new audiences.

Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising

Reading Time: 6 minutes This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to

Validate Your Social Media Strategy Against this 8-Point Checklist

Reading Time: 2 minutes Most of the companies who come to us for social media assistance look at social media as a publishing and acquisition channel, severely limiting their ability to grow their brand’s awareness, authority, and conversions online. There’s so much more to social media, including listening to your customers and competitors, expanding your network, and growing the authority your people and brand have online. If you limit yourself to just publishing and expecting a sale here and

Dummies: A Reference for the Rest of Us!

Reading Time: 2 minutes Last week there was an Indy Christian Geeks lunch at my favorite coffee shop. During the lunch, I had a special gift delivered from the good folks at Wiley Publishing (also here in Indianapolis!). The guys had some fun… snapping some photos and uploading them to Twitter within minutes with great titles like, “The Secret is Out!”. Kidding aside, Wiley has really had an incredible impact in the publishing industry with the Dummies brand. By