Need Help Marketing to Technical Audiences? Start Here

Reading Time: 2 minutes Engineering isn’t a profession as much as it is a way of looking at the world. For marketers, considering this perspective when speaking to highly discerning technical audiences can be the difference between being taken seriously and being ignored. Scientists and engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report. For the fourth year in a row, TREW Marketing, which focuses exclusively on marketing to technical

7 Coupon Strategies You Can Incorporate For The Pandemic To Drive More Conversions Online

Reading Time: 6 minutes Modern problems require modern solutions. While this sentiment rings true, sometimes, good old marketing strategies are the most effective weapon in any digital marketer’s arsenal. And is there anything older and more fool-proof than a discount? The commerce has experienced a ground-breaking shock brought about by the COVID-19 pandemic. For the first time in history, we observed how retail shops deal with a challenging market situation. Numerous lockdowns forced customers to shop online. The number

Digital Transformation: When CMOs and CIOs Team Up, Everyone Wins

Reading Time: 3 minutes Digital transformation accelerated in 2020 because it had to. The pandemic made social distancing protocols necessary and revved up online product research and buying for businesses and consumers alike. Companies that didn’t already have a robust digital presence were forced to develop one quickly, and business leaders moved to capitalize on the torrent of data digital interactions created. This was true in the B2B and B2C space: The pandemic may have fast-forwarded digital transformation roadmaps

Survey Results: How Are Marketers Responding to the Pandemic and Lockdowns?

Reading Time: 4 minutes As the lockdown eases and more employees head back to the office, we were interested in investigating the challenges small businesses have faced due to the Covid-19 pandemic, what they have been doing over lockdown to develop their business, any upskilling they’ve done, the technology they’ve used over this time, and what their plans and outlook for the future are.  The team at Tech.co surveyed 100 small businesses about how they’ve managed during the lockdown. 80% of

Why Resilient B2B Commerce Is The Only Way Forward For Manufacturers And Suppliers Post COVID-19

Reading Time: 4 minutes The COVID-19 pandemic has cast clouds of uncertainty in the business landscape and resulted in a shutdown of several economic activities. As a result, businesses are likely to witness a paradigm shift in supply chains, operating models, consumer behavior, and procurement and sales strategies. It is vital to take proactive steps to put your business in a secure position and accelerate the recovery process. Business resilience can go a long way in adapting to unforeseen