Pardot

Martech Zone articles tagged pardot:

  • Sales EnablementStorylane: Product Tours, Guides, and Demo Builder

    Storylane: Convert Visitors with Product Tours and Demos You Can Build in 10 Minutes

    SaaS companies often grapple with showcasing their products effectively to potential customers. Creating product demos presents a myriad of challenges for SaaS companies. Anonymizing the user interface for privacy, incorporating call-outs to highlight key features, editing for a polished finish, and efficiently producing these demos can be daunting. These challenges often lead to significant time and resource investment, detracting from…

  • Analytics & TestingSupermetrics - export marketing data automatically

    Supermetrics: Automate Extracting Your Data From Virtually Any Marketing Platform

    It’s an unfortunate truth but a vast majority of SaaS providers don’t have a comprehensive reporting solution and/or lack the capabilities to extract or migrate the marketing data. As marketers struggle to coordinate their marketing strategies across a stack of solutions, they need a tool that can pull the necessary data so they can analyze across mediums and channels. Supermetrics…

  • CRM and Data PlatformsWhat is B2B Buyer Intent Data?

    What Is Buyer Intent Data? How Can You Leverage Intent In Your B2B Marketing Strategy?

    It seems incredible that more companies aren’t using intent data to drive their sales and marketing initiatives. The fact that so few ever dig that deep to uncover the best possible leads puts you and your company at a decided advantage.  Today, we would like to take a look at a number of aspects of intent data and what it can do…

  • Artificial IntelligenceConversica Dashboard

    Conversica: Contact, Engage, Nurture and Qualify Using an AI Assistant

    Conversica provides an automated sales assistant powered by artificial intelligence software. The assistant works just like a human sales assistant, reaching out to every single one of your leads and engaging each of them in a human conversation. People love it because the assistant is personable, friendly and responsive, connecting them quickly with a human that can help. We’re in…

  • Advertising TechnologyChartio Dashboard

    Chartio: Cloud-Based Data Exploration, Charts and Interactive Dashboards

    Few dashboard solutiosnhave the ability to connect to just about everything, but Chartio is doing a great job with a user interface that’s easy to jump into. Businesses can connect, explore, transform, and visualize from just about any data source. With so many disparate data sources and marketing campaigns, it’s difficult for marketers to get a full-view into the lifecycle…

  • Marketing Infographics
    marketing automation platforms

    Marketing Automation Software: Key Players and Acquisitions

    Over 142,000 businesses using marketing automation software. The top 3 reasons are to increase qualified leads, increase sales productivity, and a reduction in marketing overhead. The marketing automation industry has grown from $225 million to over $1.65 billion in the last 5 years The following infographic from Marketing Automation Insider details the evolution of marketing automation software from Unica over…

  • Marketing Infographics
    sales vs marketing

    Sales and Marketing: The Original Game of Thrones

    This is a great infographic from the Pardot team on organizations where sales and marketing struggle to align themselves. As a marketing consultant, we’ve struggled with sales-driven organizations as well. One key issue is that sales-driven organizations often apply the same expectations they have for their sales team to the marketing team. We get hired by sales-driven organizations because they…

  • Marketing Infographicsmarketing automation platforms terms

    14 Different Terms Used Across Marketing Automation Platforms

    I’m not sure why marketers always feel compelled to make up their own terminology for virtually everything… but we do. Even though marketing automation platforms have fairly consistent features, each of the most popular marketing automation providers call each feature something different. If you’re evaluating platforms, this could get pretty confusing as you look to the features of one over…

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