Parse.ly

Martech Zone articles tagged parse.ly:

  • Analytics & Testing
    visual data pipeline post

    Parsely: Content Publishing Analytics Done Right

    If your company is investing in the development of content, you’ll find standard analytics nothing less than frustrating. Here are a few reasons… authors, categories, publication dates and tagging. There are specific questions you get asked by your company that you simply can’t answer: What content that we published this month performed the best? What author drives the most traffic…

  • Content Marketing

    Success through Automated Usage Reports

    At my job, we utilize Salesforce as our Customer Relationship Management (CRM) tool. Salesforce is one of those incredible systems that can do virtually anything, but usually requires some effort to get there. One of the great efforts that I see Salesforce advancing is proactive email marketing usage reports that are sent on a monthly basis to each user. The…

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