The Psychology and ROI of Color

I’m a sucker for a color infographic… we’ve already published how genders interpret colors, color, emotion and branding and whether or not colors impact buying behavior. This infographic details the psychology and even the return on investment a company might attain by focusing on the colors they’re utilizing throughout their user experience. Emotions evoked by color are based more on personal experiences than on what we’re told they’re meant to represent. The color red might

24 Inbound Marketing Pro Tips for Ecommerce Content Marketing

The folks at ReferralCandy have done it again with this great compendium of inbound marketing advice for e-commerce content marketing in an infographic. I love this format they’ve put together… it’s a very cool checklist and a format that easily allows marketers to scan and pick up some great strategies as well as advice from some of the best industry professionals out there. Here are 24 Juicy Tips for Ecommerce Content Marketing from Inbound Marketing

The Art of Clients Falling in Love

Yesterday, on the way to work, I was listening to Dave Ramsey speak to Joe Beam, author of The Art of Falling in Love. Joe said that there were 3 key elements to falling in love… commitment, intimacy and passion. The conversation really stuck with me – so much so that I made a voice memo about what I heard to write a post later. I was also discussing it with Troy Burk, co-founder and