Passpages

Martech Zone articles tagged passpages:

  • E-commerce and RetailGoogle Wallet and Apple Wallet Marketing and Notifications

    Maximizing Mobile Marketing With Google Wallet and Apple Wallet

    Google Wallet and Apple Wallet have emerged as significant platforms for marketers. These mobile wallets offer an array of features that enhance user experience (UX) and open up new avenues for marketing and customer engagement. This article delves into the functionalities of both wallets, highlighting their benefits and the unique opportunities they present for marketing strategies. Google Wallet Google Wallet,…

  • Content MarketingQuestions

    Q&A: Reinventing Business Forums

    Over the past year, various question and answer interfaces have been popping up across the Internet, including Quora, Opinionaided, and LinkedIn Answers. The concept of Q&A isn’t a new one, but the application has shifted from general topics to business applications. The original players in this field, Answers.com, Ask.com, Quora, etc., were used for general questions such as “What are…

  • Content Marketing

    A Secret to Building Authority and Promoting your Blog

    I’ve written before about how helpful Google Alerts are as a strategy for reputation management. Here’s a great tip for you to drive authority for yourself, your product or your service and to help promote your site or blog utilizing LinkedIn Answers and Google Alerts. For the terms that you’d like to build authority on within LinkedIn, make a Google…

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