Pawan Deshpande
Martech Zone articles tagged Pawan Deshpande:
- Analytics & Testing Douglas KarrApr 23, 2015
What Metrics to Measure Content Marketing Effectiveness With
Because building content authority requires time and momentum, companies often get frustrated with measuring the effectiveness of the strategy and aligning those metrics with revenue generated. We tend to discuss metrics in the terms of leading indicators and actual conversion metrics. The two are related, but it requires some work to recognize the impact of – example – likes on…