Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your
AdSense: How to Remove An Area from Auto Ads
There’s no doubt anyone visiting my site doesn’t realize that I monetize the site with Google Adsense. I remember the first time I heard Adsense described, the person said it was Webmaster Welfare. I tend to agree, it doesn’t even cover my hosting costs. However, I do appreciate offsetting the cost of my site and Adsense is pretty targeted in their approach with relevant advertising. That said, a while back I modified my Adsense settings
Adzooma: Manage and Optimize Your Google, Microsoft, and Facebook Ads In One Platform
Adzooma is a Google Partner, Microsoft Partner, and Facebook Marketing Partner. They’ve built an intelligent, easy-to-use platform where you can manage Google Ads, Microsoft Ads, and Facebook Ads all centrally. Adzooma offers both an end solution for companies as well as an agency solution for managing clients and it’s trusted by over 12,000 users. With Adzooma, you can see how your campaigns are performing at a glance with key metrics such as Impressions, Click, Conversions
What is Pay-Per-Click Marketing? Key Statistics Included!
A question that I still get asked by mature business owners is whether or not they should do pay-per-click (PPC) marketing or not. It’s not a simple yes or no question. PPC offers an amazing opportunity to push ads in front of audiences on search, social, and websites that you may not ordinarily reach through organic methods. What is Pay Per Click Marketing? PPC is a method of online advertising where the advertiser pays a
Everything You Need to Know About Artificial Intelligence and Its Impact on PPC, Native, and Display Advertising
This year I took on a couple of ambitious tasks. One was part of my professional development, to learn everything I could about artificial intelligence (AI) and marketing, and the other focused on annual native ad tech research, similar to what was presented here last year – the 2017 Native Advertising Technology Landscape. Little did I know at the time, but an entire ebook came out of the subsequent AI research, “Everything You Need to
3 Things to Consider with Google Text Ad Changes
Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out across all devices alongside the existing desktop-friendly standard ad format – but only for the time being. Beginning October 26, 2016, advertisers will no longer be able to create or upload standard text ads. Eventually, these ads will fade into the annals of paid search history and disappear from your search results page entirely. Google has granted advertisers
Kenshoo Paid Digital Marketing Snapshot: Q4 2015
Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Marketers are increasing their social spend by 50%
A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI
While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic