3 Things to Consider with Google Text Ad Changes

Reading Time: 3 minutes Google’s expanded text ads (ETAs) are officially live! The new, longer mobile-first ad format is rolling out across all devices alongside the existing desktop-friendly standard ad format – but only for the time being. Beginning October 26, 2016, advertisers will no longer be able to create or upload standard text ads. Eventually, these ads will fade into the annals of paid search history and disappear from your search results page entirely. Google has granted advertisers

Kenshoo Paid Digital Marketing Snapshot: Q4 2015

Reading Time: 2 minutes Every year I believe things are going to begin leveling out, but every year the market dramatically changes – and 2015 was no different. The growth of mobile, the rise of product listing ads, the appears of new ad types all contributed to some significant changes in both consumers behavior and the associated spend by marketers. This new infographic from Kenshoo reveals that social has grown significantly in the marketplace. . The big factors: the rapid evolution of Facebook

A Complete Set of Tips to Increase Your Pay Per Click Advertising ROI

Reading Time: 2 minutes While this infographic from Datadial states for small business, I’ll be honest that we work with some enterprise and large businesses that don’t take advantage of many of these tips! This may be the most complete list of tips I’ve seen when it comes to utilizing pay per click advertising on Google more effectively. Regardless of your industry, the tactics you can employ to make life easier for PPC management remain the same. This infographic

What is Real-Time Bidding (RTB)?

Reading Time: 2 minutes In both paid search, display and mobile advertising, there’s plenty of inventory to purchase impressions on. In order to acquire solid results, you should be testing the purchase of hundreds or even thousands of keyword combinations on paid search. If you’re doing display advertising or mobile advertising, the inventory may be spread amongst hundreds or thousands of sites or apps. What is Real-Time Bidding? To manually monitor and bid on the places you wish to

Paid Search Optimization: A Travel and Tourism Example

Reading Time: 2 minutes If you’re seeking assistance or paid search expertise, a great resource out there is PPC Hero, a great publication where the Hanapin Marketing shares their expertise. Hanapin recently released this fantastic infographic, the Top Ten PPC Tips For The Travel and Tourism Marketer.  While the use case is travel and tourism, these tips are ideal for any marketing seeking to incorporate a paid search optimization methodology to their PPC (Pay Per Click) strategies. With 65%